Author: Sarah Ashby
I Am Not An Imposter
“I am an imposter in my own skin. I don’t fit in with this new role I’ve been given. Nothing I could do is right or the best; they could hire anyone off the street to do what I do
The Value of a Data Analyst
My role as a data analyst is fairly flexible and versatile. One day I’ll be digging through thousands of rows of data looking for answers, the next I’m asking the tough questions to leaders of departments and organizations, and some
Losing the Love: Reaching More than Disengaged Members
Those of us who know of Losing the Love know that it has been marketed as a way to identify and contact members that appear to be “losing the love” for their membership at the credit union. The primary goal
Data Presentation: It’s Not All About Making It Pretty
Let’s talk about something that is near and dear to most of our hearts – data presentation. We feel the pressure to communicate data sets in the best way possible to everyone. Not only is this a struggle for us
What’s in a Call
It’s been a busy quarter, and while I usually would stick to focusing solely on writing about marketing-focused topics, I’ll be focusing on something closer to where I started in the CUSO Industry: member phone calls. Over the course of
Who Should I Contact?
I’ve been working with credit unions for Marketing and Communications related projects for close to 3 years, and the number one question I am asked every time we start building out a campaign together is, “Who should I contact?” My
Watch for Packed Account Fields
For frequent users of the Report Builder tool to create queries, you most likely have learned that not all fields in the database are created equal. The account base field or date field in one file can be formatted as
The First Blog Post is the Hardest
There is too much pressure on a first-time blog posting, so I decided to take it easy on everyone’s expectations with a slow but straight forward hello! I’m excited to start sharing the knowledge I’ve acquired over the last few