Author: Sarah Ashby
The Paths We Take to Data and Our Ever-Changing Roles
I used to have an intense case of imposter syndrome. It still likes to creep up on me on occasion, but the more I work with and talk to other people in my same position, I’m realizing most of us
Tools Won’t do all the Thinking for You
It feels like training and consulting go through different phases, and so does the journey of every marketing department or person at various companies and credit unions. A few years ago, it felt like most requests from credit unions were
Networking as an Introvert
“I certainly have not the talent which some people possess, of conversing easily with those I have never seen before.” – Jane Austen, Pride and Prejudice I’ll be the first person to say it aloud, published for all to see:
The Art of Cross Team Coordination
My role at Xtend is slightly unique, and a lot of that is due to the fact the data is involved in all departments, whether we want to admit that fact or not. It’s also a big part of the
You Should Read the Appendix Next Time
I put together tens of analyses every year for Xtend and our partnered credit unions. Do you know what the number one question I receive after putting together an analysis is? “How were these numbers calculated?” The data “rules” are
The Importance of Reading Release Summaries
CU*BASE updates happen on a regular basis, but twice a year there are big updates and changes that occur. These are called “releases” and they impact both the availability of new tools, changes to current tools, and sunsetting of tools
Using CU*BASE Dashboards to Better Understand Your Membership
Working with the CU*Answers Asterisk Intelligence team has been a blessing, as it has allowed me to learn more about the best ways to communicate with credit unions how to access, understand, and utilize their data in new ways. While
Marketing Starts and Ends with Data
Most of our processes start with data. What I most commonly see in the marketing world is this process: We need to be able to access and use data to build contact lists and then we use that data to
Marketing Shouldn’t Stop, It Should Adapt to the Circumstances
New years and fresh starts always seem so great: we get a “clean slate;” the chance to start off on the right foot, and it feels like we have all this time and freedom in the world to accomplish a
I Am Not An Imposter
“I am an imposter in my own skin. I don’t fit in with this new role I’ve been given. Nothing I could do is right or the best; they could hire anyone off the street to do what I do