Category: Marketing
Losing the Love: Reaching More than Disengaged Members
Those of us who know of Losing the Love know that it has been marketed as a way to identify and contact members that appear to be “losing the love” for their membership at the credit union. The primary goal
Who Should I Contact?
I’ve been working with credit unions for Marketing and Communications related projects for close to 3 years, and the number one question I am asked every time we start building out a campaign together is, “Who should I contact?” My