Category: Marketing
Marketing Starts and Ends with Data
Most of our processes start with data. What I most commonly see in the marketing world is this process: We need to be able to access and use data to build contact lists and then we use that data to
Marketing Shouldn’t Stop, It Should Adapt to the Circumstances
New years and fresh starts always seem so great: we get a “clean slate;” the chance to start off on the right foot, and it feels like we have all this time and freedom in the world to accomplish a
Losing the Love: Reaching More than Disengaged Members
Those of us who know of Losing the Love know that it has been marketed as a way to identify and contact members that appear to be “losing the love” for their membership at the credit union. The primary goal
Who Should I Contact?
I’ve been working with credit unions for Marketing and Communications related projects for close to 3 years, and the number one question I am asked every time we start building out a campaign together is, “Who should I contact?” My